Property Styling Sydney

If you would like to know why some properties achieve amazing results when sold, it can more than often be due to the emotional response of the buyers who will pay a premium for the home that looks and feels amazing! Read more ››

Our Story

Urban Chic Property Styling was created by Juliana Gowen, a successful real estate agent with over 25 years experience in selling residential real estate in Sydney. Read more ››

  • What Our Clients Say

    “Urban Chic was instrumental in preparing our house for sale. Juliana and her design team visited the property beforehand to measure and plan which resulted in an outstanding presentation carried out in a very professional manner. Thanks to Urban Chic our property sold in under 1 week!”

    Ziad and Lisa Zeino – Camperdown

  • What Our Clients Say

    I recently engaged Urban Chic to Style my property on short notice. Not only did Juliana and the team complete the job in time, the house looked amazing and I was able to sell for a great price prior to auction! Well done Urban Chic!

    Julie Haoui – Bardwell Park

  • What Our Clients Say

    On recommendation from my agent, our large family home was recently Styled by Urban Chic. The result was a total transformation, enabling me to sell under the hammer for an outstanding price. I highly recommend this service.

    Emma Xu – Hurstville

  • What Our Clients Say

    Following an introduction to Urban Chic, I was impressed with their extensive real estate knowledge and understanding of target markets. Juliana’s recommendations were of immense value. The Styling by Urban Chic really transformed the property!

    Our gratitude for your expertise and highly professional service.

    Jan Hunt – Burraneer Bay

  • What Our Clients Say

    After some research, I sourced Urban Chic Property Styling from the Internet,  as I had an Inner West apartment to sell and wanted an “Edgy Look ” to suit potential buyers. Juliana and the team went to work and the  Style was exactly as I envisaged. Moreover, the apartment sale set a new record for the block! I could not have been happier with my choice of Stylist.

    Mark Brown – Marrickville

  • What Our Clients Say

    It was great to meet a styling company who are great communicators, listeners, and exhibit professional expertise as well as great taste. Urban Chic certainly created the ‘Wow’ factor with our property and we would not have achieved the great result we did without her input. Suitably impressed we subsequently engaged Urban Chic to style another of our properties in Balmain and again we were absolutely delighted with the result!

    Lesley and Terry Stephenson – Abbotsford

  • What Our Clients Say

    Needing a makeover for a somewhat dated but iconic waterfront apartment, we initially engaged Urban Chic for advice on renovations and colour schemes. Their Styling expertise resulted in fabulous photos, a huge amount of buyer interest & a record breaking sale for our block!

    Urban Chic is definitely a one stop shop…. Need we say more?

    Peter, Terry & Jim Godworth – Cronulla

  • What Our Clients Say

    Wanting a fast but profitable sale on my townhouse, I chose Urban Chic because initially I like their “on trend” look via the net. The result was even better than I anticipated. Juliana met all my requests with efficiency and the property looked amazing!

    Lots of great comments from buyers re the presentation as well. I would highly recommend this very professional Styling company!

    Georgina Diab – Dulwich Hill

  • What Our Clients Say

    Having been introduced to Urban Chic through a mutual business associate, I engaged Juliana’s services to style one of my listings. I was very impressed with the quality of her work and excellent buyer response that enabled me to sell the property for a great price. Subsequently, Juliana has styled a number of properties on behalf of my vendors and the results are always very impressive.

    PETER SHIELD – McGrath Inner West

  • What Our Clients Say

    As a builder/developer I was looking for a Stylist to enhance my new properties in order to achieve optimum prices on sale. Juliana came highly recommended and has subsequently Styled my last 6 projects. Each time I have been delighted with the prices, two of which recently broke area records. I am happy to say this will definitely be an ongoing business relationship with Urban Chic.

    NORMAN SARRAF Sarraf Partners Carlton

  • What Our Clients Say

    Urban Chic Property Styling has been providing professional styling services to our office for approx 2 years. Juliana’s standard of work is consistently at an exceptional level and her expertise has assisted us to achieve some remarkable sales results for our clients. I highly recommend this service.

    KIERAN BRESNAHAN Principal. McGrath – South Hurstville

  • What Our Clients Say

    I recently listed a small terrace home in Newtown which was absolutely transformed into something very special with the excellent Styling by Juliana and the team from Urban Chic. They were able to work around other tradesmen without fuss and had the property looking amazing in time for the photo deadline. Well done! 

    SEAMUS POWER – Kellys Real Estate, Newtown

  • What Our Clients Say

    Juliana provided exceptional personalised service. We initially engaged Juliana to furnish our investment property in preparation for sale. She was prompt in her initial response and what she delivered transformed the property, ensuring that it appealed to the right market and ultimately achieved a record result for our suburb. We were so impressed that we then engaged Juliana to share her insight into ideas for our own home.

    Natalie & Chris Raju – Connells Point

  • What Our Clients Say

    Juliana, your colour and design expertise plus great styling made all the difference to the fast sale of my unit. The photos looked amazing on the net and drew a lot of interested buyers to view the property early in the campaign. Professional Styling was well worth the investment.

    Rene Hayes – Mortdale

  • What Our Clients Say

    We were delighted with the transformation and subsequent sale of our property before auction. Professional Styling certainly gave us the edge on the competition and we would highly recommend your expertise to anyone wanting to obtain a great result fast!

    Sharon Hamilton – Oyster Bay

  • What Our Clients Say

    Following difficulty selling an empty home in Sylvania, I called on Juliana to style the property so we could re present it to the market. Within 1 week we had a great offer well above the client’s expectation and the property was sold. I highly recommend Juliana’s abilities when it comes to understanding what makes a property sell.

    John Basa – LREA

  • What Our Clients Say

    When I decided to sell my investment unit in Cronulla, I selected Juliana above other stylists because I believed she understood what I wanted to achieve with both the look of the property and subsequent sale. The sale was not only fast but incredibly successful with the property selling for more than $100,000 above my expectations! It definitely pays to Style!

    June Maher – Cronulla

Latest Blogs

  • From Dinky to Dynamic

    From Dinky to Dynamic

    Sydneysiders are often challenged to make small spaces appear larger and more desirable to home buyers in our booming housing market. Making a small home or apartment seem larger can convince the Read more »

  • Doing it Right the First Time

    Doing it Right the First Time

    Not every home listed for sale sells in a matter of days. As a matter of fact, some homes linger on the market for months – even years -- without a serious Read more »

  • Styling an Autumn Yard

    Styling an Autumn Yard

    As autumn months loom, now is the time to plan a facelift for your front yard to enhance street appeal. When the blossoms and greenery of summer have faded, what can you Read more »

  • Creating an Irresistible Kitchen – Continued

    Creating an Irresistible Kitchen – Continued

    Recently our professional home stagers developed a list of ways a kitchen can be transformed, even by an amateur. Our research led us to conclude that a list of imperative tasks and Read more »

  • Creating an Irresistible Kitchen

    Creating an Irresistible Kitchen

    Preparing your property for sale happens to be one of those tasks that can be dangerous. It’s so easy to overspend. It’s also easy to make poor decisions that will ultimately cost Read more »

  • Staging your Home for Autumn

    Staging your Home for Autumn

    As summer winds down, you may be preparing for what can be a mighty undertaking. Selling your home in autumn creates a few challenges you might not have considered. If you are Read more »

  • Conquering the Tapware

    Conquering the Tapware

    The appeal of your bathroom may be lost in the moment prospective buyers walk into the room and their eyes immediately fall on an ugly, outdated bathroom vanity. If replacing the whole Read more »

  • A Flavour of the Hamptons

    A Flavour of the Hamptons

    Lately, the nearly universal appeal of the iconic Hamptons style has caught on in Sydney as thoroughly as it did in the US where the style was first seen. The Aussie Read more »

  • What to do Before the House Stylist Arrives

    What to do Before the House Stylist Arrives

    The process of preparing a home for sale is one of many steps. These days, most home sellers take the advice of smart real estate agents and call in a professional property Read more »

  • Watching for Water Woes

    Watching for Water Woes

    Ours is a watery planet. With some notable exceptions, the third rock from the sun is generally covered in oceans, rivers, and lakes. Those places that rise above the water table usually Read more »

  • Understanding Property Styling

    Understanding Property Styling

    It is not unusual for people to misunderstand the purpose behind property styling services. Some have never heard of the concept of styling or staging a property for sale. Others confuse pRead more »

  • The Best of Both Worlds

    The Best of Both Worlds

    Easily among Sydney’s most beautiful and scenic regions, Sutherland Shire, lovingly called The Shire by its residents, is at its best in spring. If this is the year you plan to sell Read more »

  • Tattle Tale Cupboards

    Tattle Tale Cupboards

    We stand by our previous pronouncement. Wardrobes speak volumes about you and your lifestyle. They can also give away information about your house that’s not always true. Your master bedroom wardrobe may Read more »

  • Sydney’s Cultural Lolly Shop

    Sydney’s Cultural Lolly Shop

    If you’re planning to sell your home or apartment in the Western Suburbs, there’s good news and bad news. The good news is the western fringes of Sydney are a very hot Read more »

  • Tortoise or Hare?

    Tortoise or Hare?

    It goes without saying that the goal of every home-seller is to sell their property for top dollar, but sometimes we forget that the speed of the sale counts as well. If Read more »

  • The Millennial Magnet

    The Millennial Magnet

    If there is a decorating style that’s perfect for Sydney and the surrounding areas, it would be the breezy, beachy, yet classically sophisticated Hamptons style. Born in the United States on New Read more »

  • The Nose Knows

    The Nose Knows

    Those whose business it is to see to the needs of folks in need of staging and property styling Sydney, tell us that lingering odours can be a big turn-off to Read more »

  • Sutherland Shire – A Millennial’s Paradise

    Sutherland Shire – A Millennial’s Paradise

    If you’re selling a home in Sutherland Shire, you may have hit the big jackpot. With great schools, nearby beaches, and a National Park to call its own, Sutherland Shire is possibly Read more »

  • Superiority in Style – The Winning Difference

    Superiority in Style – The Winning Difference

    Spring in the Sydney area is a sensational time to put your home or apartment on the market for sale. Even knowing that hundreds of other sellers may be plotting the same Read more »

  • Suburban Selling Strategies

    Suburban Selling Strategies

    A look into the websites of real estate agencies confirms what property owners in Sydney’s Western Suburbs knew all along. Homes and apartments located in the Western Suburbs are more affordable and Read more »

  • Make Every Day Earth Day

    Make Every Day Earth Day

    In April we celebrate Earth Day – a day set aside to contemplate the ways in which we humans impact planet Earth. Hopefully we also consider and implement methods to make our Read more »

  • What’s Underfoot?

    What’s Underfoot?

    Floors and ceilings, although always in evidence, tend to become nearly invisible in the eyes of homeowners. We take them for granted. When we are preparing to list our home or apartment Read more »

  • Your Home as a Hamburger

    Your Home as a Hamburger

    If being a success in life is a goal – and it usually is – we often turn to role models for advice and tips that will help us along the way. Read more »

  • There Be Dragons

    There Be Dragons

    Do you imagine your home or apartment would benefit from some alterations before you list it for sale? As you prepare for such a home renovation project, you may be about to Read more »

  • The Utilitarian Utility Room

    The Utilitarian Utility Room

    Today’s home buyers, the millennials, have a passion for simplicity. Because they work so hard in order to play hard, millennials like their home spaces to be simple, uncluttered, and functional. In Read more »

  • Styling a Sydney Staycation

    Styling a Sydney Staycation

    You might have to be a gazillionnaire to actually live in the Hamptons, but you can, with a bit of planning and a really excellent home stager, make your home look like Read more »

  • Staging the Big Sale

    Staging the Big Sale

    The concept of house staging, or house styling as it is also called, has taken the entire country by storm. In Australia, you will rarely find a real estate agent who will Read more »

  • St George IS Suburbia

    St George IS Suburbia

    After visiting the lively neighbourhoods of the Inner West and Eastern Suburbs of Sydney, the area that lies Southeast of the CBD, better known as St George, might seem a little tame. Read more »

  • Spring Staging in Sydney – Where to Begin?

    Spring Staging in Sydney – Where to Begin?

    If you’re planning a move and intend to sell your home or apartment in Sydney, you’ve chosen the right time. With spring in the air and the excitement the change of season Read more »

  • Patching Plasterboard

    Patching Plasterboard

    It can happen in any home. A cranky toddler, a teenager who aspires to be the Karate Kid, or a team of amateur furniture movers can, in a matter of seconds, create Read more »

  • A Matter of Size

    A Matter of Size

    When we speak of staging and property styling Sydney homes, one problem raises its head so often that it probably deserves an entire blog of its own. Smallish homes or apartments Read more »

  • The Three to One Renovation Rule

    The Three to One Renovation Rule

    Perhaps it’s all those do-it-yourself shows or the house flipping programs on television, but sometimes we get so excited about preparing homes for sale, that we forget to factor in some of Read more »

  • Energy Smart – Sale Smart

    Energy Smart – Sale Smart

    When it comes to preparing your home for sale, one of the best things you can concentrate on is energy efficiency. Today’s budget-minded buyers give great consideration to saving money when possible. Read more »

  • Selling the Inner West – Challenging and Rewarding

    Selling the Inner West – Challenging and Rewarding

    If you are planning to put your property on the market for sale this spring, the sooner you call in an expert in property styling Inner West, the better. Sellers across Read more »

  • Sales Team Savvy

    Sales Team Savvy

    Preparing an item for sale is one of those necessary evils. Everybody enjoys the extra money generated by a garage sale, for example, but few of us relish the job of cleaning Read more »

  • Ripples in the Greater Sydney Pond

    Ripples in the Greater Sydney Pond

    Like ripples in a still pond, the real estate market is migrating ever outward from Sydney’s Central Business District, into the outer suburbs. With increasing transportation infrastructure, it’s become possible to live Read more »

  • Refinish Your Hardwood Floors?

    Refinish Your Hardwood Floors?

    Hardwood flooring is a perennial favourite among home buyers – who can resist the warm glow of well-cared-for wood? Nevertheless, everyday wear and tear can make even the most beautiful hardwood look Read more »

  • The Markets – Strategic Differences

    The Markets – Strategic Differences

    Dramatic changes in the real estate world in the past 10 years reflect a fact that some of us took for granted for much of our lifetimes. Until the mid-1990s, the baby Read more »

  • Real Estate – The Game

    Real Estate – The Game

    According to those who make house styling for sale their business, the hardest thing for some home sellers to do is to cut the cord with their home. Your house is Read more »

  • Real Estate Dreams Come True

    Real Estate Dreams Come True

    As Sydney’s overall economy improves, one type of business is taking the city by storm. As jobs and people flood into the city, homes are at a premium. The market and its Read more »

  • Push Button Home Improvement

    Push Button Home Improvement

    When we consider upgrades to our home that can be done ahead of listing the property for sale, we often think of big dollar projects. While it’s true that kitchen renovations and/or Read more »

  • Property Perfection

    Property Perfection

    Just about everybody today knows the importance of preparing a property for sale by staging or styling. The practice of staging property prior to listing was once the realm of the Read more »

  • Starting Fresh

    Starting Fresh

    Unless your home is a classic style that requires the use of era-appropriate furnishings, it’s a good idea to style or stage your home with new, colour-coordinated, and scaled down furniture. Not Read more »

  • S-t-r-e-t-c-h-i-n-g Small Bedrooms

    S-t-r-e-t-c-h-i-n-g Small Bedrooms

    If you follow this blog, you know we talk a lot about expanding storage space. We think pantries should be larger, or we can at least attempt to make them look like Read more »

  • Not Your Dad’s Garage

    Not Your Dad’s Garage

    Sydney property stylists we know often talk about of the ways the real estate industry has changed in the recent past. We consumers are not just enmeshed in technology, but our Read more »

  • Remote Working in the Western Suburbs

    Remote Working in the Western Suburbs

    There is a virtual flooding of people out of Sydney into the outer suburbs. There are lots of reasons for that. The housing prices in Sydney are certainly the most compelling. But Read more »

  • Putting Down New Roots

    Putting Down New Roots

    Those who work in Sydney, and want a quick commute, look to the Inner West for the ideal home location. The proximity of the Inner West to the Sydney central business district Read more »

  • Making the Most of Your Location

    Making the Most of Your Location

    Planning to sell your real estate investment in Sutherland Shire this year? It’s a great time to liquidate your property and a sensational return on your investment is almost guaranteed as prospective Read more »

  • Making Real Estate Magic

    Making Real Estate Magic

    Because the sale of your home or apartment is likely to be the biggest business deal you’ll ever make, you want to do it right. The process used to be a bit Read more »

  • It’s all in the Quote

    It’s all in the Quote

    Not long ago in this section of the website, we discussed how to go about some of the renovation projects you might have in mind for your home before it’s listed for Read more »

  • The Standing Ovation

    The Standing Ovation

    Selling your home or apartment is one of the biggest productions in which you’ll ever take part, notwithstanding your high school play. If you remember that event, you’ll recall that your play Read more »

  • How Do You Spell Comfort?

    How Do You Spell Comfort?

    You may have learned all about staging property from those inspiring television programs about “flipping” real estate. One can certainly gain an understanding of the way the real estate world turns Read more »

  • Stacking the Deck

    Stacking the Deck

    Because home buyers today are keen to get the most house they can for the money they spend, emphasising your “extra” living space is a great way to capture their attention. Your Read more »

  • Hamptonising Your Kitchen

    Hamptonising Your Kitchen

    New York’s Long Island classic, the Hamptons Style, has found a place in homes all over Australia. Here in the land down under, where our ocean views beg simple elegance and Read more »

  • There’s a New Kid in Town

    There’s a New Kid in Town

    If you have chosen this year as the time to sell your Sydney home or apartment, you’ve picked a good time. According to all indicators, property sales in the Sydney area are Read more »

  • Great Expectations

    Great Expectations

    Today’s home buyers are full of great expectations when it comes to looking for a new home. Now that staging and property styling Sydney – the business of strategically preparing a Read more »

  • Home Styling on a Budget?

    Home Styling on a Budget?

    The average home owner understands that money spent to upgrade bathrooms and kitchens is a great way to enjoy a huge return on investment. Unfortunately, when we watch the DIY channels on Read more »

  • Getting More for the Money – A Buyer’s Dream

    Getting More for the Money – A Buyer’s Dream

    With the Sydney housing market continuing on the upswing – as of December 2016, the median price rose 4.7 percent above its previous record to $1,123,991 – housing prices for 2017 will Read more »

  • Seven Tips to Attract Millennial Buyers

    Seven Tips to Attract Millennial Buyers

    Millennial buyers, those who were born in the 1980s and came of age around the year 2000, are now the largest segment of homebuyers in the world. This group of buyers is Read more »

  • Getting More for More

    Getting More for More

    If you’re a homeowner in Australia, you probably already know something about home staging, or property styling as it is also called. The process of preparing a property for sale isn’t new Read more »

  • Lessons from Monsieur le Chef

    Lessons from Monsieur le Chef

    If you have ever spent time in a high-end restaurant, or more particularly, if you’ve ever worked in the food service industry at that level, you know that chefs are presentation freaks. Read more »

  • The Art of Art

    The Art of Art

    If you’re like most folks, you envy people whose homes are graced with artwork that is carefully placed throughout. You would probably like to have a collection of your own, but you Read more »

  • Follow the Dots

    Follow the Dots

    The arrangement of furniture in your home is something of an art. New homeowners change and rearrange constantly trying to get the perfect effect, while older families will usually stick with what Read more »

  • Fine-Tuning the Dream

    Fine-Tuning the Dream

    Around the world, home sellers are learning the importance of home staging in the process of selling property. In this internet age, people shop for homes in a completely different way. Because Read more »

  • What About the Kids?

    What About the Kids?

    So often, when we’re talking about styling a home for sale, we forget to take into account the children. Or we seem to. We focus on making a home as neutral as Read more »

  • Going Coastal

    Going Coastal

    A quick look around the social media world reveals that, in the world of fashion for the home, the breezy, coastal look of the Hamptons is hot, hot, hot. From Facebook to Read more »

  • Emotions Sell

    Emotions Sell

    If you follow the world of real estate sales you understand by now that the engine that drives property sales is, without a doubt, emotion. In nearly all buying scenarios - 95 Read more »

  • Four Steps to a Professional-Looking Paint Job

    Four Steps to a Professional-Looking Paint Job

    Staging your home to sell involves many projects that, if tackled all at once, can be daunting. Professionals tell us that breaking the big job of making your home ready for Read more »

  • Eight Steps to Prepping a Room for Paint

    Eight Steps to Prepping a Room for Paint

    Nearly all home stagers recommend a fresh interior paint job in homes they are preparing for sale. This is a project that homeowners often choose to do themselves, and taking the Read more »

  • Do Not Try This at Home

    Do Not Try This at Home

    As we prepare our house or apartment for sale, most of us are interested in saving a dollar here and there. That’s why many people attempt do-it-yourself fixes for small blemishes that Read more »

  • Designing Drama Differently

    Designing Drama Differently

    Elegant fashion is rarely busy. Classic sophistication requires simplicity. A truly spectacular suite at a five star hotel is designed with quiet comfort in mind. What do these things have in common Read more »

  • Colour You Successful

    Colour You Successful

    One point we repeat constantly here is that new paint is the cheapest way you can give your home a face-lift ahead of putting it on the market for sale. Interior walls Read more »

  • Caution – Big Offers Ahead

    Caution – Big Offers Ahead

    Like the spirit of the city itself, Sydney’s real estate market moves at dizzying speed. The people who buy homes and apartments within the city proper live and work on a rollercoaster Read more »

  • Cast in Concrete – Set in Stone

    Cast in Concrete – Set in Stone

    At any time, vendors in and around the city are busy getting their property in shape for sale. While the spring season is by far the most popular time for listing homes, Read more »

  • Capitalise on Your Outdoor Spaces

    Capitalise on Your Outdoor Spaces

    If you follow this blog, you’ll know that the millennial buyer is a different critter. Until very recently, the baby boomers, people born during the post-World War II years of peace and Read more »

  • Bringing in the Dream Team

    Bringing in the Dream Team

    As Sydney’s real estate market continues to boom and median housing prices continue to rise, those property owners seeking to sell in areas like the Inner West have a distinct advantage. Not Read more »

  • Bridging the Generation Gap

    Bridging the Generation Gap

    Who lives in the St George area? Everybody. With its beachy lifestyle and astonishing array of food, fun, and cultural attractions, the St George area truly has something for everyone. Some suburban areas Read more »

  • Creating the Spatial Advantage

    Creating the Spatial Advantage

    When we shop for anything, we look for ways to get more of the product we want at the lowest price possible. The same is true for real estate, only here the Read more »

  • Make Your Home All Things to All People

    Make Your Home All Things to All People

    When you make your living styling properties, you have a tall order on your hands. Professional property stylists have an impossible job – the job of making a single home become Read more »

  • Enhancing your Outdoor Spaces

    Enhancing your Outdoor Spaces

    Before you list your property for sale, be it in St George, Sutherland Shire, or the Western Suburbs, it’s worth considering that additional living space is bound to increase your selling price. Read more »

  • An Exclusive Advantage

    An Exclusive Advantage

    It should be no surprise that, when it comes to preparing your home or apartment for sale, you’re in for some challenges. With the real estate market in Sydney trending ever upward, Read more »

  • All Things Considered

    All Things Considered

    If you have listed your property for sale, be sure to use the summer season to allow Mother Nature to help stage your home for sale. While not every potential home buyer Read more »

  • A Place for Everything – Everything in its Place

    A Place for Everything – Everything in its Place

    Recently, we blogged about what a good selling point a well-styled walk-in wardrobe in the bedroom can be. As sensational as an organiser system can be in a walk-in wardrobe, we’ve since Read more »

  • A Matter of Perspective

    A Matter of Perspective

    Knowing all the ins and outs of home staging is a big job that requires far more than a flair for flair. While an artistic sense is important to the overall dynamic Read more »

  • The Next Level

    The Next Level

    More often than not these days, real estate agents and the vendors they represent turn to the art of home staging or house styling for sale in order to keep Read more »

  • Removing Wallpaper

    Removing Wallpaper

    We know. It seemed like such a good idea at the time. Now that it’s time to remove the stuff, you wonder what came over you. Actually, good wallpaper is an excellent Read more »

  • Not All Home Stagers are Created Equal

    Not All Home Stagers are Created Equal

    Enlisting the services of a home stylist during the run-up to listing your home for sale has become standard procedure in the Sydney market. In this demanding real estate market, it’s  difficult Read more »

  • Front of House

    Front of House

    Some things ought to be ‘no-brainers,’ but are not. Today we’d like to give you some suggestions about items that are best not left in your front yard while you’re trying to sell Read more »

  • Form Meets Function

    Form Meets Function

    Yes. We do emphasise the optics. It’s the job of all home stylists Sydney to please the eyes of potential home buyers by making the homes we transform more satisfying to Read more »

  • Setting up Spectacular Sales

    Setting up Spectacular Sales

    Property styling used to be a concept that only the very wealthy and developers understood. Back then, only multi-million dollar properties and new upscale housing developments hired professionals to do the Read more »

  • Do’s and Dont’s for Home Sellers

    Do’s and Dont’s for Home Sellers

    In Sydney home staging has become something of an art. Now that real estate selling agents freely advise all their sellers to have their properties professionally staged, the best looking properties Read more »

  • Coping With Talking Wardrobes

    Coping With Talking Wardrobes

    Wardrobes talk. No. Really. They do. When prospective buyers open the door of your master bedroom wardrobe, it practically takes over the entire conversation and has been known to give away family Read more »

  • Sydney’s Western Suburbs

    Sydney’s Western Suburbs

    Property Styling Western Sydney is very in vogue. Properties on the Western fringes are a very hot commodity for those who are looking for a more affordable home in Sydney. Because the Read more »

  • Surviving the Sale

    Surviving the Sale

    Some very brave home sellers attempt to stay within the home as it is shown and only move out when the sale is final. This can create a number of issues. Not Read more »

  • You and Real Estate Tycoons

    You and Real Estate Tycoons

    There are still people who think that staging a home or apartment for sale is something that only television stars and subdivision developers do. Perhaps you are one of those who imagine Read more »

  • Does Your House Have an Inner Oasis?

    Does Your House Have an Inner Oasis?

    It’s really nothing new. Artists, architects, and photographers have known about the matter of perspective for a very long time. Since the day human beings opened their eyes for the first time, Read more »

  • Buyer Ready

    Buyer Ready

    In the beginning, the very thought of preparing to move can be overwhelming. Most of us have lived in a house or apartment for years, not months, and we have acquired lots Read more »

  • Beach Living in Sutherland Shire

    Beach Living in Sutherland Shire

    For those whose sights are set on a more traditional Sydney suburb, take a turn south and shop for homes in Sydney’s Sutherland Shire. Homes in the Shire boast fantastic local amenities, Read more »

  • Clean, Green, Sustainable Living

    Clean, Green, Sustainable Living

    The Baby Boomer generation is no longer at the vanguard of home sales. These days, the folks born post WWII take a back seat to the youngsters – those who came of Read more »

  • Intensify Your Impressions

    Intensify Your Impressions

    One of the most effective and least expensive tools you can use to help stage and sell your home is colour – more particularly, paint colours. House stylist Sydney wide tell Read more »

  • Getting the Inside Scoop

    Getting the Inside Scoop

    Sydney’s Western suburbs are something of a melting pot of diverse cultures, language, and lifestyles. They are also an exciting mix of homes and apartments for sale that mirror the wants and Read more »

  • Sydney Meets Long Island

    Sydney Meets Long Island

    The classic Hamptons style is as clean and breezy as the Long Island beaches where the look got its start. The décor is simple and sophisticated and the overall effect creates Read more »

  • A New Arrangement

    A New Arrangement

    Do you ever have the desire to totally re-arrange the living room? It’s true that moving even just a few pieces of furniture can give a room a totally new look. Whether the Read more »

  • Banish Those Popcorn Ceilings

    Banish Those Popcorn Ceilings

    Among the many projects you can undertake yourself prior to listing your home for sale is to do away with old “popcorn” or “blown on acoustic” ceilings. These ceiling coverings became popular Read more »

  • Quick Kitchen Fixes

    Quick Kitchen Fixes

    When we think about the task of staging a house, we think in terms of the big changes that are part of the process. We begin with the ideas common to all Read more »

  • The Power of Imagery

    The Power of Imagery

    With buyers shopping online more than ever, the introduction to your home almost always begins on the internet. This is the most powerful reason we can think of to hire a professional Read more »

  • How Valuable is Your Time?

    How Valuable is Your Time?

    You’re a busy person. People who live in today’s hustle and bustle society seem to pack more into a day than ever before in history. This may be productive, but it can Read more »

  • On the Subject of Reviews

    On the Subject of Reviews

    In the past, we have shared with you many ways to determine whether or not the home styling firm you’ve chosen to stage your house for sale is really up to Read more »

  • The Psychology of the Sale

    The Psychology of the Sale

    When we think of buying a home, we expect the decisions around the purchase to be purely financial ones. How much is the house worth? Is it priced well? Can we afford Read more »

  • Bringing the Inside Outside

    Bringing the Inside Outside

    Making the most of your exterior space could be the secret to selling your property for more money. Naturally, having the inside home staged or styled by a professional real estate Read more »

  • Dress Your House for a Successful Sale

    Dress Your House for a Successful Sale

    Real estate selling agents across Australia will tell you that your best friend as you approach the selling of your home should be home stylists. Agents know that the single most Read more »

  • When to Stage Your Home

    When to Stage Your Home

    In a recent statistics report by Real Estate Staging Association,  (RESA,) a US-based organization that analyses the benefits of property styling homes listed for sale, it becomes abundantly clear why house staging, Read more »

  • First Impressions – Countdown to Street Appeal

    First Impressions – Countdown to Street Appeal

    Home sellers, caught up in the serious business of preparing their property for sale, occasionally quit before the job is finished. When the rooms within the house are sparkling clean and furnished Read more »

  • The Disconnect

    The Disconnect

    Perhaps the most difficult thing about preparing your home for sale, is the ‘disconnect’. It’s particularly challenging when you’ve lived in a home for a long time, made memories and a family Read more »

  • A Small Home Styling To-Do List

    A Small Home Styling To-Do List

    Staging your own home for sale is a daunting task. Not only are there hundreds of big jobs that need to be tackled, but there are countless little things – things that Read more »

  • Consider Your Kitchen

    Consider Your Kitchen

    We have recently looked at home staging/home styling tips that can help you as you prepare your home for sale. Naturally, we recommend that you consult with a home stylist Sydney Read more »

  • Illuminating Your Profit Potential

    Illuminating Your Profit Potential

    When it comes to the transformation of homes for sale by way of house staging Sydney professional home stylists tell us that sellers too often forget to take advantage of one Read more »

  • Property Styling 101

    Property Styling 101

    We recognize that not everyone has sold real estate recently. It’s possible that you haven’t been introduced to the concept of property styling, or home staging as it is sometimes called. It’s Read more »

  • Bring on the Hot Buttons

    Bring on the Hot Buttons

    These days in and around Sydney, conversations among home sellers almost always include the question, “Who was your home stylist?” The selection of the best possible home stylist as you prepare to Read more »

  • Playing by the New Real Estate Rules

    Playing by the New Real Estate Rules

    Home stagers are the new wizards in the real estate world and, according to real estate professionals, can be the answer to your real estate dreams. Over the past few decades the Read more »

  • Making a Magnet

    Making a Magnet

    Do you need a house stylist to help you sell your Sydney home? According to real estate agents throughout the Sydney area and around the world, the number one thing sellers Read more »

  • No Substitute for Experience

    No Substitute for Experience

    With the recent phenomenal popularity of Property Styling in Sydney, it’s not surprising to learn that property styling schools are cropping up around the area turning out new Sydney property stylists right Read more »

  • Managing the Message

    Managing the Message

    Like everything else in today’s information-driven world, real estate sales are a function of data as much as they are luck and sales skill. Today, finding the exact property to match the Read more »

  • Interior Decorators and Real Estate Sales

    Interior Decorators and Real Estate Sales

    Many people confuse the role of an interior decorator with that of a real estate stylist. The two roles are very different in many respects. Interior decorators use some of the same tools Read more »

  • The Role of Emotion in Home Buying

    The Role of Emotion in Home Buying

    Most of us fail to thoroughly understand the role raw emotion plays in selecting a home. We tend to think of it as a financial decision driven by the money available. In Read more »

  • Before the Curtain Goes Up

    Before the Curtain Goes Up

    The sale of your home is a very big production. It requires the talent of many people to make it a hit. Staging property and the people who provide such services Read more »

  • Purposing an Un-Used Room

    Purposing an Un-Used Room

    If you happen to be one of those lucky homeowners who actually have an unused room in your house, we congratulate you. When it comes time to stage your house for sale, Read more »

  • Re-Imagining Your Home

    Re-Imagining Your Home

    Most of us are guilty of not actually seeing our homes. We have grown so accustomed to the view from the living room window that whether the draperies are open or closed, Read more »

  • Staging Your Home to Sell

    Staging Your Home to Sell

    It’s no secret that in today’s real estate market, the best thing you can do to guarantee excellent results is to bring in the professionals. Research done by the real estate industry Read more »

  • So Much More than Chairs

    So Much More than Chairs

    The furniture in a home says a great deal about the owners. In the homes of young couples, there is often an air of mix and match – in the early relationship Read more »

  • Everything is Beach-y

    Everything is Beach-y

    The irresistible casual elegance of the Hamptons style in home staging has come ashore in Australia. Born in coastal New York, the Hampton homes of the US are now spicing up Read more »

  • Create a Welcoming Entry

    Create a Welcoming Entry

    In the real estate industry, we talk a lot about first impressions. As a seller, you will probably want to eaves-drop on those conversations.  One of the things we cannot emphasize enough Read more »

  • Property Styling for all of Sydney

    Property Styling for all of Sydney

    As the housing market in Sydney continues to perform amazingly for property owners there, the population, and their need for more affordable housing continues to press westward. To the West of Sydney’s Read more »

  • Staging Your Living Room

    Staging Your Living Room

    If budgetary constraints keep you from having your entire home staged by professional property stylists, you may find yourself left with several rooms left in obvious need of attention. The point Read more »

  • Strategies for Staging the Master Bedroom

    Strategies for Staging the Master Bedroom

    The master bedroom and master bathroom are the rooms in which buyers expect elegance and luxury. It is here that your Stylist will pull out all the stops in terms of bedding, Read more »

  • Furnishing Furniture

    Furnishing Furniture

    One of the challenges of doing the staging of your own home prior to listing it with a real estate agency is that it’s difficult to do unless you just happen to Read more »

  • Presentation Equals Persuasion

    Presentation Equals Persuasion

    Professionally styling your property for sale is much like presenting a beautiful, tasty meal. When it comes to both house styling and fine dining, presentation means everything. During the time they are training, Read more »

  • Home Styling Myths Debunked

    Home Styling Myths Debunked

    If you’re about to list your home for sale, you may be debating about whether or not you want to invest in a home styling specialist to spruce the place up Read more »

  • 10 Kitchen Staging Tips

    10 Kitchen Staging Tips

    Letting go of your kitchen can be the hardest part of preparing your home for sale. Because you are practical, and because you and your family members all radiate out from this, Read more »

  • Your Property – A Work of Art?

    Your Property – A Work of Art?

    Art. It enriches our lives and gives us pleasure. We immerse ourselves in the sounds made my musical artists, read the words of literary artists, and gaze longingly into images of wild Read more »

  • The Debutante Ball

    The Debutante Ball

    Ultimately, it’s all about putting your best foot forward. Real estate styling is just one of those things you do because you want your house to sell quickly, and to sell for Read more »

  • That Lived-in Look

    That Lived-in Look

    Do you find yourself wondering if you can afford professional property styling before you sell? With surveys revealing that Property Styling can achieve between 7.5% to 12.5% more income from your sale, Read more »

  • Focus on Light

    Focus on Light

    Photographers and artists of every kind will tell you that light is everything. Without appropriate lighting, even a magnificent photo worthy of international acclaim will fizzle. Artists probably spend more time finding Read more »

  • We Bring the Bling

    We Bring the Bling

    If you’re planning to sell your house, and are in the process of choosing the best company to provide your home styling Sydney, we ask you to pause for a moment Read more »

  • Dressing for Success

    Dressing for Success

    There are few of us who have the wherewithal to furnish two houses at the same time. If we do, it’s usually nice furniture for the home, and off-casts and hand-me-downs for Read more »

  • Prescription for Relocation Trauma

    Prescription for Relocation Trauma

    On an intellectual level, you recognize that getting your old house ready to show by calling in a real estate staging specialist is extremely important. As a savvy home seller, you understand Read more »

  • Clutter-B-Gone

    Clutter-B-Gone

    When it comes to the business of house styling Sydney, the biggest problem that presents itself in nearly every home we evaluate is the matter of clutter. If only somebody could invent Read more »

  • Trading Up

    Trading Up

    If you are reading this, we expect that you have reached a place in your life and your career where you have an opportunity to trade up to a newer, more amazing Read more »

  • A Gallery in Pink

    A Gallery in Pink

    Sometimes property staging professionals run up against a home seller with a serious case of sentimentality – a condition that can all but kill a house’s chance of selling. Here’s an Read more »

  • Home Sales – Gaining the Edge

    Home Sales – Gaining the Edge

    The only two words you need to remember when it comes to finding a sensational property stylist Sydney are Juliana Gowen. The queen bee in the hive of creative activity at UrbanChic Read more »

  • The Red Carpet Treatment

    The Red Carpet Treatment

    When it comes to the important business of preparing your home for sale, there are countless details to be orchestrated. Creating a mood within the home – a mood that makes your Read more »

  • Teaching Your House to Talk

    Teaching Your House to Talk

    Researchers tell us that when a home buyer walks into a property that’s for sale, the decision making process happens quickly. Interestingly, that home-buying choice is based more upon emotion than it Read more »

  • Can real estate staging help you sell your house?

    Can real estate staging help you sell your house?

    In Sydney’s competitive real estate market, a property that’s been prepared for sale by a real estate staging professional will not just sell faster; it will generally sell for far more Read more »

  • The Making of a Real Estate Rock Star

    The Making of a Real Estate Rock Star

    There was a time when, if you mentioned the word ‘stylist,’ you were probably referring to a makeup artist, or hair care professional. These days the word ‘stylist’ can also refer to Read more »

  • Autumn – A Great Time to Sell!

    Autumn – A Great Time to Sell!

    The weather is starting to wind down a little. We are enjoying cooler nights, crisp mornings and superb days.  The garden is full of colour, the children are back at Read more »

  • So, What’s the style? <br />Hamptons

    So, What’s the style?
    Hamptons

    The Hamptons, at the eastern end of Long Island, USA, is an area that is internationally renowned as an adventure park for the wealthy and famous.  And the Hamptons interior design, which Read more »

  • So, what’s the style? <br />Coastal Chic

    So, what’s the style?
    Coastal Chic

    It’s a world of summer, sunlight and sea-breeze.  It’s fresh, it’s inviting and it’s as soothing as nature itself.

    You don’t have to have an apartment overlooking Bondi or Read more »

  • Styling turns your Property into a Magnet for Prospective Buyers

    Styling turns your Property into a Magnet for Prospective Buyers

    It’s time to put your property on the market and you’re very aware that the place could use a makeover? No need to worry, we’re here to help with exactly that. It’s truly Read more »

  • Sydney Property Prices are Skyrocketing

    Sydney Property Prices are Skyrocketing

    It’s no secret the real estate market in Sydney is booming. Property is moving fast, and it’s easy to get your fingers burned if you don’t play your cards just right. Everybody is Read more »

  • Property Styling with a Difference

    Property Styling with a Difference

    At Urban Chic we take the sale of your property seriously.  Your goals and concerns are important to us. Helping you achieve great results in the sale of your property is of Read more »

  • Can Colour Influence the Sale Price of your Property?

    Can Colour Influence the Sale Price of your Property?

    The secret is out:  the colours you choose for your property really are important and it can emotionally influence the decision of your potential buyer for better or for worse. If you’re Read more »

  • Interior Decorating vs Property Styling

    Interior Decorating vs Property Styling

    Many people confuse interior decorating with property styling.  We all love the opportunity to decorate both the interior and exterior of our property in Read more »

  • Why You Should Consider Investing in Property Styling

    Why You Should Consider Investing in Property Styling

    Property styling is on the rise and ever increasing in popularity. This is because it provides an easy way for homeowners to sell their property quickly and for a higher price. Property Read more »

  • Property Styling – Why it Works

    Property Styling – Why it Works

    With the popularity of property styling regularly being shown on TV shows ala ‘The Block’, many people are curious to know if property styling works in the ‘real world’. The reality is Read more »

  • 3 Common Property Styling Mistakes to Avoid

    3 Common Property Styling Mistakes to Avoid

    If done incorrectly, selling your home can be a very frustrating experience. There are so many things to take care of, from dealing with the stress of negotiation with buyers, Read more »

  • How to Select a Property Stylist

    How to Select a Property Stylist

    Today, buyers have a huge list of must-haves and wants when it comes to purchasing the right house.

    To increase the resale value of your property, it is advisable Read more »

  • Top 3 Property Styling Tips

    Top 3 Property Styling Tips

    Buying a home is probably the largest investment a person makes in his/her life. The realisation of capital/profit when selling your home can literally make or break your financial future. Read more »

  • From Dinky to Dynamic

    From Dinky to Dynamic

    Sydneysiders are often challenged to make small spaces appear larger and more desirable to home buyers in our booming housing market. Making a small home or apartment seem larger can convince the Read more »

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Contact Us

Urban Chic offers Styling Services to the Greater Sydney Area

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Urban Chic Property Styling

3B/415 West Botany Street, Kogarah NSW 2217

02 8959 7789 0418 166 186

CONTACT US NOW!