Our Story

Urban Chic Property Styling was created by Juliana Gowen, a successful real estate agent with over 25 years experience in selling residential real estate in Sydney. Read more ››

Our Services

  • Property Styling

    Property Styling

  • Home Presentation Consults

    Home Presentation Consults

  • Real Estate VideReal Estate Video Marketing & Photographyo

    Real Estate Video Marketing & Photography

Our Recent Work

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Latest Blogs

  • Beach Living in Sutherland Shire

    Beach Living in Sutherland Shire

    For those whose sights are set on a more traditional Sydney suburb, take a turn south and shop for homes in Sydney’s Sutherland Shire. Homes in the Shire boast fantastic local amenities, Read more »

  • Clean, Green, Sustainable Living

    Clean, Green, Sustainable Living

    The Baby Boomer generation is no longer at the vanguard of home sales. These days, the folks born post WWII take a back seat to the youngsters – those who came of Read more »

  • Intensify Your Impressions

    Intensify Your Impressions

    One of the most effective and least expensive tools you can use to help stage and sell your home is colour – more particularly, paint colours. House stylist Sydney wide tell Read more »

  • Getting the Inside Scoop

    Getting the Inside Scoop

    Sydney’s Western suburbs are something of a melting pot of diverse cultures, language, and lifestyles. They are also an exciting mix of homes and apartments for sale that mirror the wants and Read more »

  • Sydney Meets Long Island

    Sydney Meets Long Island

    The classic Hamptons style is as clean and breezy as the Long Island beaches where the look got its start. The décor is simple and sophisticated and the overall effect creates Read more »

  • A New Arrangement

    A New Arrangement

    Do you ever have the desire to totally re-arrange the living room? It’s true that moving even just a few pieces of furniture can give a room a totally new look. Whether the Read more »

  • Banish Those Popcorn Ceilings

    Banish Those Popcorn Ceilings

    Among the many projects you can undertake yourself prior to listing your home for sale is to do away with old “popcorn” or “blown on acoustic” ceilings. These ceiling coverings became popular Read more »

  • Quick Kitchen Fixes

    Quick Kitchen Fixes

    When we think about the task of staging a house, we think in terms of the big changes that are part of the process. We begin with the ideas common to all Read more »

  • The Power of Imagery

    The Power of Imagery

    With buyers shopping online more than ever, the introduction to your home almost always begins on the internet. This is the most powerful reason we can think of to hire a professional Read more »

  • How Valuable is Your Time?

    How Valuable is Your Time?

    You’re a busy person. People who live in today’s hustle and bustle society seem to pack more into a day than ever before in history. This may be productive, but it can Read more »

  • On the Subject of Reviews

    On the Subject of Reviews

    In the past, we have shared with you many ways to determine whether or not the home styling firm you’ve chosen to stage your house for sale is really up to Read more »

  • The Psychology of the Sale

    The Psychology of the Sale

    When we think of buying a home, we expect the decisions around the purchase to be purely financial ones. How much is the house worth? Is it priced well? Can we afford Read more »

  • Bringing the Inside Outside

    Bringing the Inside Outside

    Making the most of your exterior space could be the secret to selling your property for more money. Naturally, having the inside home staged or styled by a professional real estate Read more »

  • Dress Your House for a Successful Sale

    Dress Your House for a Successful Sale

    Real estate selling agents across Australia will tell you that your best friend as you approach the selling of your home should be home stylists. Agents know that the single most Read more »

  • When to Stage Your Home

    When to Stage Your Home

    In a recent statistics report by Real Estate Staging Association,  (RESA,) a US-based organization that analyses the benefits of property styling homes listed for sale, it becomes abundantly clear why house staging, Read more »

  • First Impressions – Countdown to Street Appeal

    First Impressions – Countdown to Street Appeal

    Home sellers, caught up in the serious business of preparing their property for sale, occasionally quit before the job is finished. When the rooms within the house are sparkling clean and furnished Read more »

  • The Disconnect

    The Disconnect

    Perhaps the most difficult thing about preparing your home for sale, is the ‘disconnect’. It’s particularly challenging when you’ve lived in a home for a long time, made memories and a family Read more »

  • A Small Home Styling To-Do List

    A Small Home Styling To-Do List

    Staging your own home for sale is a daunting task. Not only are there hundreds of big jobs that need to be tackled, but there are countless little things – things that Read more »

  • Consider Your Kitchen

    Consider Your Kitchen

    We have recently looked at home staging/home styling tips that can help you as you prepare your home for sale. Naturally, we recommend that you consult with a home stylist Sydney Read more »

  • Illuminating Your Profit Potential

    Illuminating Your Profit Potential

    When it comes to the transformation of homes for sale by way of house staging Sydney professional home stylists tell us that sellers too often forget to take advantage of one Read more »

  • Property Styling 101

    Property Styling 101

    We recognize that not everyone has sold real estate recently. It’s possible that you haven’t been introduced to the concept of property styling, or home staging as it is sometimes called. It’s Read more »

  • Bring on the Hot Buttons

    Bring on the Hot Buttons

    These days in and around Sydney, conversations among home sellers almost always include the question, “Who was your home stylist?” The selection of the best possible home stylist as you prepare to Read more »

  • Playing by the New Real Estate Rules

    Playing by the New Real Estate Rules

    Home stagers are the new wizards in the real estate world and, according to real estate professionals, can be the answer to your real estate dreams. Over the past few decades the Read more »

  • Making a Magnet

    Making a Magnet

    Do you need a house stylist to help you sell your Sydney home? According to real estate agents throughout the Sydney area and around the world, the number one thing sellers Read more »

  • No Substitute for Experience

    No Substitute for Experience

    With the recent phenomenal popularity of Property Styling in Sydney, it’s not surprising to learn that property styling schools are cropping up around the area turning out new Sydney property stylists right Read more »

  • Managing the Message

    Managing the Message

    Like everything else in today’s information-driven world, real estate sales are a function of data as much as they are luck and sales skill. Today, finding the exact property to match the Read more »

  • Interior Decorators and Real Estate Sales

    Interior Decorators and Real Estate Sales

    Many people confuse the role of an interior decorator with that of a real estate stylist. The two roles are very different in many respects. Interior decorators use some of the same tools Read more »

  • The Role of Emotion in Home Buying

    The Role of Emotion in Home Buying

    Most of us fail to thoroughly understand the role raw emotion plays in selecting a home. We tend to think of it as a financial decision driven by the money available. In Read more »

  • Before the Curtain Goes Up

    Before the Curtain Goes Up

    The sale of your home is a very big production. It requires the talent of many people to make it a hit. Staging property and the people who provide such services Read more »

  • Purposing an Un-Used Room

    Purposing an Un-Used Room

    If you happen to be one of those lucky homeowners who actually have an unused room in your house, we congratulate you. When it comes time to stage your house for sale, Read more »

  • Re-Imagining Your Home

    Re-Imagining Your Home

    Most of us are guilty of not actually seeing our homes. We have grown so accustomed to the view from the living room window that whether the draperies are open or closed, Read more »

  • Staging Your Home to Sell

    Staging Your Home to Sell

    It’s no secret that in today’s real estate market, the best thing you can do to guarantee excellent results is to bring in the professionals. Research done by the real estate industry Read more »

  • So Much More than Chairs

    So Much More than Chairs

    The furniture in a home says a great deal about the owners. In the homes of young couples, there is often an air of mix and match – in the early relationship Read more »

  • Everything is Beach-y

    Everything is Beach-y

    The irresistible casual elegance of the Hamptons style in home staging has come ashore in Australia. Born in coastal New York, the Hampton homes of the US are now spicing up Read more »

  • Create a Welcoming Entry

    Create a Welcoming Entry

    In the real estate industry, we talk a lot about first impressions. As a seller, you will probably want to eaves-drop on those conversations.  One of the things we cannot emphasize enough Read more »

  • Property Styling for all of Sydney

    Property Styling for all of Sydney

    As the housing market in Sydney continues to perform amazingly for property owners there, the population, and their need for more affordable housing continues to press westward. To the West of Sydney’s Read more »

  • Staging Your Living Room

    Staging Your Living Room

    If budgetary constraints keep you from having your entire home staged by professional property stylists, you may find yourself left with several rooms left in obvious need of attention. The point Read more »

  • Strategies for Staging the Master Bedroom

    Strategies for Staging the Master Bedroom

    The master bedroom and master bathroom are the rooms in which buyers expect elegance and luxury. It is here that your Stylist will pull out all the stops in terms of bedding, Read more »

  • Furnishing Furniture

    Furnishing Furniture

    One of the challenges of doing the staging of your own home prior to listing it with a real estate agency is that it’s difficult to do unless you just happen to Read more »

  • Presentation Equals Persuasion

    Presentation Equals Persuasion

    Professionally styling your property for sale is much like presenting a beautiful, tasty meal. When it comes to both house styling and fine dining, presentation means everything. During the time they are training, Read more »

  • Home Styling Myths Debunked

    Home Styling Myths Debunked

    If you’re about to list your home for sale, you may be debating about whether or not you want to invest in a home styling specialist to spruce the place up Read more »

  • 10 Kitchen Staging Tips

    10 Kitchen Staging Tips

    Letting go of your kitchen can be the hardest part of preparing your home for sale. Because you are practical, and because you and your family members all radiate out from this, Read more »

  • Your Property – A Work of Art?

    Your Property – A Work of Art?

    Art. It enriches our lives and gives us pleasure. We immerse ourselves in the sounds made my musical artists, read the words of literary artists, and gaze longingly into images of wild Read more »

  • The Debutante Ball

    The Debutante Ball

    Ultimately, it’s all about putting your best foot forward. Real estate styling is just one of those things you do because you want your house to sell quickly, and to sell for Read more »

  • That Lived-in Look

    That Lived-in Look

    Do you find yourself wondering if you can afford professional property styling before you sell? With surveys revealing that Property Styling can achieve between 7.5% to 12.5% more income from your sale, Read more »

  • Focus on Light

    Focus on Light

    Photographers and artists of every kind will tell you that light is everything. Without appropriate lighting, even a magnificent photo worthy of international acclaim will fizzle. Artists probably spend more time finding Read more »

  • We Bring the Bling

    We Bring the Bling

    If you’re planning to sell your house, and are in the process of choosing the best company to provide your home styling Sydney, we ask you to pause for a moment Read more »

  • Dressing for Success

    Dressing for Success

    There are few of us who have the wherewithal to furnish two houses at the same time. If we do, it’s usually nice furniture for the home, and off-casts and hand-me-downs for Read more »

  • Prescription for Relocation Trauma

    Prescription for Relocation Trauma

    On an intellectual level, you recognize that getting your old house ready to show by calling in a real estate staging specialist is extremely important. As a savvy home seller, you understand Read more »

  • Clutter-B-Gone

    Clutter-B-Gone

    When it comes to the business of house styling Sydney, the biggest problem that presents itself in nearly every home we evaluate is the matter of clutter. If only somebody could invent Read more »

  • Trading Up

    Trading Up

    If you are reading this, we expect that you have reached a place in your life and your career where you have an opportunity to trade up to a newer, more amazing Read more »

  • A Gallery in Pink

    A Gallery in Pink

    Sometimes property staging professionals run up against a home seller with a serious case of sentimentality – a condition that can all but kill a house’s chance of selling. Here’s an Read more »

  • Home Sales – Gaining the Edge

    Home Sales – Gaining the Edge

    The only two words you need to remember when it comes to finding a sensational property stylist Sydney are Juliana Gowen. The queen bee in the hive of creative activity at UrbanChic Read more »

  • The Red Carpet Treatment

    The Red Carpet Treatment

    When it comes to the important business of preparing your home for sale, there are countless details to be orchestrated. Creating a mood within the home – a mood that makes your Read more »

  • Teaching Your House to Talk

    Teaching Your House to Talk

    Researchers tell us that when a home buyer walks into a property that’s for sale, the decision making process happens quickly. Interestingly, that home-buying choice is based more upon emotion than it Read more »

  • Can real estate staging help you sell your house?

    Can real estate staging help you sell your house?

    In Sydney’s competitive real estate market, a property that’s been prepared for sale by a real estate staging professional will not just sell faster; it will generally sell for far more Read more »

  • The Making of a Real Estate Rock Star

    The Making of a Real Estate Rock Star

    There was a time when, if you mentioned the word ‘stylist,’ you were probably referring to a makeup artist, or hair care professional. These days the word ‘stylist’ can also refer to Read more »

  • Autumn – A Great Time to Sell!

    Autumn – A Great Time to Sell!

    The weather is starting to wind down a little. We are enjoying cooler nights, crisp mornings and superb days.  The garden is full of colour, the children are back at Read more »

  • So, What’s the style? <br />Hamptons

    So, What’s the style?
    Hamptons

    The Hamptons, at the eastern end of Long Island, USA, is an area that is internationally renowned as an adventure park for the wealthy and famous.  And the Hamptons interior design, which Read more »

  • So, what’s the style? <br />Coastal Chic

    So, what’s the style?
    Coastal Chic

    It’s a world of summer, sunlight and sea-breeze.  It’s fresh, it’s inviting and it’s as soothing as nature itself.

    You don’t have to have an apartment overlooking Bondi or Read more »

  • Styling turns your Property into a Magnet for Prospective Buyers

    Styling turns your Property into a Magnet for Prospective Buyers

    It’s time to put your property on the market and you’re very aware that the place could use a makeover? No need to worry, we’re here to help with exactly that. It’s truly Read more »

  • Sydney Property Prices are Skyrocketing

    Sydney Property Prices are Skyrocketing

    It’s no secret the real estate market in Sydney is booming. Property is moving fast, and it’s easy to get your fingers burned if you don’t play your cards just right. Everybody is Read more »

  • Property Styling with a Difference

    Property Styling with a Difference

    At Urban Chic we take the sale of your property seriously.  Your goals and concerns are important to us. Helping you achieve great results in the sale of your property is of Read more »

  • Can Colour Influence the Sale Price of your Property?

    Can Colour Influence the Sale Price of your Property?

    The secret is out:  the colours you choose for your property really are important and it can emotionally influence the decision of your potential buyer for better or for worse. If you’re Read more »

  • Interior Decorating vs Property Styling

    Interior Decorating vs Property Styling

    Many people confuse interior decorating with property styling.  We all love the opportunity to decorate both the interior and exterior of our property in Read more »

  • Why You Should Consider Investing in Property Styling

    Why You Should Consider Investing in Property Styling

    Property styling is on the rise and ever increasing in popularity. This is because it provides an easy way for homeowners to sell their property quickly and for a higher price. Property Read more »

  • Property Styling – Why it Works

    Property Styling – Why it Works

    With the popularity of property styling regularly being shown on TV shows ala ‘The Block’, many people are curious to know if property styling works in the ‘real world’. The reality is Read more »

  • 3 Common Property Styling Mistakes to Avoid

    3 Common Property Styling Mistakes to Avoid

    If done incorrectly, selling your home can be a very frustrating experience. There are so many things to take care of, from dealing with the stress of negotiation with buyers, Read more »

  • How to Select a Property Stylist

    How to Select a Property Stylist

    Today, buyers have a huge list of must-haves and wants when it comes to purchasing the right house.

    To increase the resale value of your property, it is advisable Read more »

  • Top 3 Property Styling Tips

    Top 3 Property Styling Tips

    Buying a home is probably the largest investment a person makes in his/her life. The realisation of capital/profit when selling your home can literally make or break your financial future. Read more »

  • Beach Living in Sutherland Shire

    Beach Living in Sutherland Shire

    For those whose sights are set on a more traditional Sydney suburb, take a turn south and shop for homes in Sydney’s Sutherland Shire. Homes in the Shire boast fantastic local amenities, Read more »

    READ MORE ARTICLES
  • What Our Clients Say

    “Urban Chic was instrumental in preparing our house for sale. Juliana and her design team visited the property beforehand to measure and plan which resulted in an outstanding presentation carried out in a very professional manner. Thanks to Urban Chic our property sold in under 1 week!”

    Ziad and Lisa Zeino – Camperdown

  • What Our Clients Say

    I recently engaged Urban Chic to Style my property on short notice. Not only did Juliana and the team complete the job in time, the house looked amazing and I was able to sell for a great price prior to auction! Well done Urban Chic!

    Julie Haoui – Bardwell Park

  • What Our Clients Say

    On recommendation from my agent, our large family home was recently Styled by Urban Chic. The result was a total transformation, enabling me to sell under the hammer for an outstanding price. I highly recommend this service.

    Emma Xu – Hurstville

  • What Our Clients Say

    Following an introduction to Urban Chic, I was impressed with their extensive real estate knowledge and understanding of target markets. Juliana’s recommendations were of immense value. The Styling by Urban Chic really transformed the property!

    Our gratitude for your expertise and highly professional service.

    Jan Hunt – Burraneer Bay

  • What Our Clients Say

    After some research, I sourced Urban Chic Property Styling from the Internet,  as I had an Inner West apartment to sell and wanted an “Edgy Look ” to suit potential buyers. Juliana and the team went to work and the  Style was exactly as I envisaged. Moreover, the apartment sale set a new record for the block! I could not have been happier with my choice of Stylist.

    Mark Brown – Marrickville

  • What Our Clients Say

    It was great to meet a styling company who are great communicators, listeners, and exhibit professional expertise as well as great taste. Urban Chic certainly created the ‘Wow’ factor with our property and we would not have achieved the great result we did without her input. Suitably impressed we subsequently engaged Urban Chic to style another of our properties in Balmain and again we were absolutely delighted with the result!

    Lesley and Terry Stephenson – Abbotsford

  • What Our Clients Say

    Needing a makeover for a somewhat dated but iconic waterfront apartment, we initially engaged Urban Chic for advice on renovations and colour schemes. Their Styling expertise resulted in fabulous photos, a huge amount of buyer interest & a record breaking sale for our block!

    Urban Chic is definitely a one stop shop…. Need we say more?

    Peter, Terry & Jim Godworth – Cronulla

  • What Our Clients Say

    Wanting a fast but profitable sale on my townhouse, I chose Urban Chic because initially I like their “on trend” look via the net. The result was even better than I anticipated. Juliana met all my requests with efficiency and the property looked amazing!

    Lots of great comments from buyers re the presentation as well. I would highly recommend this very professional Styling company!

    Georgina Diab – Dulwich Hill

  • What Our Clients Say

    Having been introduced to Urban Chic through a mutual business associate, I engaged Juliana’s services to style one of my listings. I was very impressed with the quality of her work and excellent buyer response that enabled me to sell the property for a great price. Subsequently, Juliana has styled a number of properties on behalf of my vendors and the results are always very impressive.

    PETER SHIELD – McGrath Inner West

  • What Our Clients Say

    As a builder/developer I was looking for a Stylist to enhance my new properties in order to achieve optimum prices on sale. Juliana came highly recommended and has subsequently Styled my last 6 projects. Each time I have been delighted with the prices, two of which recently broke area records. I am happy to say this will definitely be an ongoing business relationship with Urban Chic.

    NORMAN SARRAF Sarraf Partners Carlton

  • What Our Clients Say

    Urban Chic Property Styling has been providing professional styling services to our office for approx 2 years. Juliana’s standard of work is consistently at an exceptional level and her expertise has assisted us to achieve some remarkable sales results for our clients. I highly recommend this service.

    KIERAN BRESNAHAN Principal. McGrath – South Hurstville

  • What Our Clients Say

    I recently listed a small terrace home in Newtown which was absolutely transformed into something very special with the excellent Styling by Juliana and the team from Urban Chic. They were able to work around other tradesmen without fuss and had the property looking amazing in time for the photo deadline. Well done! 

    SEAMUS POWER – Kellys Real Estate, Newtown

  • What Our Clients Say

    Juliana provided exceptional personalised service. We initially engaged Juliana to furnish our investment property in preparation for sale. She was prompt in her initial response and what she delivered transformed the property, ensuring that it appealed to the right market and ultimately achieved a record result for our suburb. We were so impressed that we then engaged Juliana to share her insight into ideas for our own home.

    Natalie & Chris Raju – Connells Point

  • What Our Clients Say

    Juliana, your colour and design expertise plus great styling made all the difference to the fast sale of my unit. The photos looked amazing on the net and drew a lot of interested buyers to view the property early in the campaign. Professional Styling was well worth the investment.

    Rene Hayes – Mortdale

  • What Our Clients Say

    We were delighted with the transformation and subsequent sale of our property before auction. Professional Styling certainly gave us the edge on the competition and we would highly recommend your expertise to anyone wanting to obtain a great result fast!

    Sharon Hamilton – Oyster Bay

  • What Our Clients Say

    Following difficulty selling an empty home in Sylvania, I called on Juliana to style the property so we could re present it to the market. Within 1 week we had a great offer well above the client’s expectation and the property was sold. I highly recommend Juliana’s abilities when it comes to understanding what makes a property sell.

    John Basa – LREA

  • What Our Clients Say

    When I decided to sell my investment unit in Cronulla, I selected Juliana above other stylists because I believed she understood what I wanted to achieve with both the look of the property and subsequent sale. The sale was not only fast but incredibly successful with the property selling for more than $100,000 above my expectations! It definitely pays to Style!

    June Maher – Cronulla

Contact Us

Urban Chic offers Styling Services to the Greater Sydney Area

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Urban Chic Property Styling

3B/415 West Botany Street, Kogarah NSW 2217

02 8959 7789 0418 166 186

CONTACT US NOW!