The Sydney Property Market is one of the Most Dynamic and Competitive Markets in the World.
Purchasers in the Sydney market compete against each other enthusiastically to secure their new home or investment property under the hammer at auction or via a private treaty offer and acceptance. However, it’s not only buyers who must compete. Property sellers must be diligent in properly preparing their property for sale if they are to rise above the other offerings in their local area and obtain that elusive ‘top dollar’.
Typically, property owners will only sell their home or investment property once every 5 – 10 years, therefore the opportunity to maximise the sale price at the time of sale is extremely important. Those who don’t take care to present their property at its absolute best during the sales campaign can often leave hundreds of thousands of dollars ‘on the table’ as buyers won’t usually compete for a property that doesn’t grab them emotionally from the outset. Why settle for less when you can make an extra $20,000, $50,000, $100,00, $500,000 + in just a few weeks by properly presenting your home from the outset? It would take most people years to earn these types of sums (after tax) working at their jobs however, incredibly, some sellers still don’t take advantage of this once in a decade opportunity and instead opt to ‘save’ a few thousand dollars on their property presentation.
What is Professional Property Styling/Home Staging?
Property styling serves as a cost effective way to make a property for sale more appealing to buyers. In most cases, all existing furnishings are removed from the home and the Stylist creates a ‘vision’ for the property interior and outdoor entertaining areas using carefully selected hard furniture and soft furnishings, artwork, rugs, and decor. The furnishings are delivered and meticulously set up prior to the commencement of the sales campaign. The property is typically then photographed and marketed online by a selling agent.
In some cases, the sellers have several useful pieces of furniture already. In this case the house stylist will use ‘Partial Styling’ to create the proper effect and will hire furniture for the house sale to the vendor make up the pieces not supplied by the vendor.
The objective is to create interest in the property, then competition and ultimately to maximise the property sale price.
Professional Property Styling (also known as “Home Staging”) truly is one of the most cost effective keys to unlock the value of a property for sale. Property Styling creates and adds massive value to a property in several ways;
More “Heads Through the Door”.
There’s an old saying in Real Estate that goes “You can’t negotiate with someone who doesn’t come to look“. Purchasers are busy nowadays. They have very limited time to inspect potential properties and will typically only make the time to view a property when it really ‘grabs’ them online. Professional Property Styling will ensure that any images of your property for sale truly stand out from the crowd and that the various rooms within the property have the optimal layout for photography. Having the right photographic perspective in an online image can really help sell the space. The combination of beautiful Property Styling and a skilled photographer will ensure potential purchasers can’t scroll past the online listing and simply must make time to view the property despite their hectic schedule. Grabbing and holding the buyer’s attention in this way is the essential first step on the road to maximising your property sale price.
The WOW! Factor.
Once you have the attention of the prospective purchaser and they have committed to attending an inspection, the next hurdle is ensuring their viewing experience of the property is a favourable one. First impressions count however when it comes to maximising a property sale price, second impressions count for more. A large part of the buying decision will be made by the purchasers at the first inspection. If done correctly, Professional Property Styling will create “The WOW Factor” you need to get the purchaser emotionally engaged in the property. Purchasers don’t usually buy based on logic, they largely buy based on emotion. If you can get more “heads through the door” and create desire within your prospective purchasers, this will create competition. The more competition you can create between prospective buyers, the higher the resulting price will typically be.
Demonstrating the Space.
Another benefit of Professional PropertyStyling/Home Staging is that it demonstrates to would-be buyers how they can live in the space. When viewing an empty property, purchasers often struggle with imagining how areas within the property will work from a functional perspective. The optimal placement of furniture and furnishings, shows the buyer how they can get the best out of the space and further contributes to the emotional appeal of the property, driving competition (and the end sale price) higher.
What is the Difference Between Home Styling and Interior Decoration?
While home staging/property Styling and interior design both entail decorating a house, the two services have different ends in mind. Interior designers take the ideas of a home owner and create a style that matches their personal preference. Unfortunately, when many go to sell a house, they assume that their own particular tastes in style will make the house more appealing to buyers.
Interior design puts the personality of the owner into the home, including personal touches such as family photos, collectables, and other elements. Home Stylists achieve the opposite effect. They do not want potential buyers feeling like they have come into someone else’s personal space. While they seek to achieve a home style effect, they also strive for a neutral look that could either appeal to anyone or ideally to the most likely type of purchaser.
How is Property Styling/Home Staging Achieved?
Home staging and property styling works to achieve the best price possible at sale. No set formula exists for this process therefore highly creative and skilled Property Stylists are required to achieve the optimum effect. Property staging ideas and plans must reflect a number of factors, including:
- Target demographics for the Property (i.e. who is the likely buyer?)
- The existing internal/external style and architecture of the property
- Whether it is an apartment or a house
Different suburb areas appeal to different types of people with varying ideas on what makes a space attractive & welcoming. Rural areas may need a more traditional or classic looking property styling package, adjusted for other demographics factors depending on the area, while high-end urban spaces usually have a more modern/contemporary look.
House styling services usually work hard to keep up with the designs and trends that best help to sell houses in each area.
How Much Does Professional Property Styling/Home Staging Cost?
The cost of home styling in Sydney varies greatly depending on the location of the property, amount of furniture and level of furnishings required. We would be delighted to provide you with a quotation.
Call Urban Chic Today on 0418 166 186 to Obtain a Quotation.
Contact Urban Chic today to learn more about how our 25 years of property marketing experience can help you sell your home for the best price possible. We look forward to increasing the value of your property!