Urban Chic Property Styling was created by Juliana Gowen, a successful real estate agent with over 25 years experience in selling residential real estate in Sydney.
On numerous occasions while still working as a professional real estate agent, Juliana was asked by her vendors, “What can we do to make our property more appealing so we can achieve a higher price in less time?”
Understanding target markets and what motivated buyers, Juliana would make home staging recommendations to her vendors on how to increase the appeal of the property, however, there were often limitations working with existing furniture and decor. Juliana realised that many properties needed a truly Professional home styling makeover in order to achieve the right visual effect.
Where Juliana was invited to “do what she felt necessary” as a Home Stylist, the resulting interest and ultimate price achieved was amazing! Having added formal qualifications in colour and design and a Diploma in Interior Styling to her real estate qualifications and vast real estate experience, Juliana created Urban Chic Property Styling and became a full time property stylist. Urban Chic is now able to offer a comprehensive and unique service to our valued clients.
Since it’s humble beginnings approximately 8 years ago, Urban Chic has developed into one of the largest and by far the most positively reviewed Professional Home Staging companies in Sydney.