The Power of Imagery: Sydney Home Staging
The Power of Imagery
With buyers shopping online more than ever, the introduction to your home almost always begins on the internet. This is the most powerful reason we can think of to hire a professional Sydney home staging firm to prepare your home for listing.
If you follow this blog you already know that we are big fans of uncluttered, well-designed, and simple when it comes to the factors in making a real estate transaction bigger than life. We already know from statistical research that people searching on the internet – and 9 out of 10 home buyers begin their real estate search there – will only stay on a website of any kind if it has a good, user-friendly design that is neither confusing nor difficult to navigate. As a matter of fact, statistics tell us that 94 percent of positive impressions made by buyers are design-driven. What is true of websites, these days, is also true of homes for sale.
It’s probably a function of the internet age. Most people – about 70 percent of us – do much of our ordinary shopping online and we’ve become almost intolerant of anything that ‘wastes’ our time. We want pictures that capture our attention and answer our most burning questions. Whether this is a good or a bad thing is immaterial. If we are to be successful in wooing the real estate buyer, we must depend upon imagery to do much of the pre-sale work for us.
For some years we have concentrated on the demographic group known as Baby Boomers since they represented the largest share of real estate market. In the past few years though, Generations X and Y have come on the real estate scene making different demands upon the market.
In 2015, the last full year for which we have data, generation Y comprised the largest share of home buyers at 32 percent, which is larger than all Baby Boomers combined. Among the things this fast-paced demographic requires for their busy lifestyles is more and better imagery and more effective deisgn to assist them in making their selection of a new home without unnecessary expenditure of time. They want wonderful and they want it now.
Before you can create a home that looks as if it were the focus of a photo shoot for a slick, upscale living magazine, you must first be sure it meets the design requirements of the buyer. Enter the Sydney home staging experts.
Because the best home staging professionals who ply their trade in the Sydney area spend much of their time learning about and designing homes around the likes and dislikes of home buyers, they are the logical place to turn. The home styling industry invests heavily in research in order to thoroughly understand members of Gens X and Y. A truly professional home stager can tell you what their favourite colours are and even when they are likely to be ready to move the next time. This is because, in the home styling world, information is power.
Those who wonder whether or not home staging helps to develop the product for a more lucrative sale need only look at the statistics. A home that has been professionally staged will sell in 11 DOM, days on the market, while an un-staged one is likely to lie limply on the market for 90 days or more. This is perhaps the best reason for employing a home staging professional to help you prepare your home for sale.
The better reason might be that with the help of a design professional, your home can demonstrate all the magnetic effects of strategic design – from traffic flow in and among furnishings to ease of use in areas such as the kitchen where most of the actual work of the home is accomplished. While older buyers may think less of such things, the major force in the market today, Gens X and Y, find them to be pivotal in the decision-making process.
Creating the correct image – one that reflects the feelings of good design and stress-free living – can make the sale of your home easier, quicker, and more profitable. Unless you are a real-estate or home staging professional you may not understand the new buyer well enough to tap into his/her bag of needs. But, if you are a Sydney home staging expert, you’ve already latched on to the thought process of this image-hungry batch of buyers.
Call Urban Chic Property Styling today to discuss the best way for you to make your home irresistible to the Generation X and Generation Y buyer.
V. Mason – July 18, 2016

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