Older buyers are gravitating toward the inner west. It seems the charm of this less-chaotic urban area is striking a chord with Sydney’s baby boomers who are downsizing and moving away from the suburbs in which they raised their families and spent their working lives. Now, according to those who provide services keyed to property styling Inner West, the soft-core excitement provided here is offering a scaled-down version of city life for empty nesters.
Sydney’s Central Business District is fine for those whose heart beats to the tune of traffic and transport. Those who want their blood to pump with a bit less intensity find the CBD-light offered by the Inner West to be ideal.
This is excellent news to sellers in the Inner West. There are simply some areas and some structures that don’t lend themselves to the particular wants and needs of the biggest segment of home buyers – the millennials.
Millennials have their own particular idea of what “bliss” is all about. It usually involves more wind-surfing and photo safaris than rooftop gardens and access to theatres and museums. Boomers, on the other hand, are catching up on what they missed while the kiddies were underfoot.
Baby boomers around the globe create a very upscale niche in the real estate market. Because their lifestyle involves interests like travel, culture, history, and art access these folks are now situated to enjoy the benefits available in areas like the Inner West.
They have done their time in the work-a-day world. They have raised their families in the places where good schools and backyards were the norm. Now they want to live a little and to do so with a certain sophisticated flair.
Boomers are also financially able to enjoy things they missed in their younger days. Fortunately, inner-urban areas are set to benefit from these new patrons. From restaurants to museums and galleries, the Inner West’s menu is a perfect fit.
With all of those qualities and needs in mind, you’re well-armed to sell your Inner West property if you strategically plan your sale around the qualities to which these buyers are drawn. This, of course involves property styling. Inner West buyers want something new and daring in their lives.
Your first step, of course, is to employ a property styling team who have their proverbial finger on the pulse of these late bloomers. Believe it or not, it’s quite possible to predict how a property will fare with such buyers IF you have taken the time to study them. A good property stylist spends much time and energy in just such pursuits.
A successful fisherman knows what bait is best for the fish he hopes to catch. A successful automobile designer has a very clear idea of what features his target market wants. It’s just a matter of knowing where the triggers lie and it’s a common tool for every dynamic marketer – successful ones, that is.
Buying a house (or a car, for that matter,) is a decision that’s made in the part of the brain that controls emotion. In order to trigger feelings of emotional well-being, marketers of any product must know where they are and how to engage them.
In the case of the millennial buyer, the triggers are tied to presenting an aura of success while keeping expenses contained. To the boomer, a taste of the uptown life without the uptown pandemonium is the key. These buyers have doubled down on the concept of living large and it happily comes at a time when they can actually afford to do so.
Your property stylist is probably engaged at this very moment in learning what trips the trigger of most boomers poised to immerse themselves in this cultural renaissance. Such a stylist will know what colours please and pacify the boomer in this phase of life. The little bits and pieces that make these buyers feel at ease will be elegantly woven into the package your stager creates so that the property fits the buyer like the glove we’ve all heard about.
If you’re planning to sell your property in Sydney’s Inner West, select a home stylist with experience in reading the buyer. At Urban Chic Property Styling, we’ve been implementing the particulars of property styling Inner West for decades. Plus, because the baby boomers as a group have been around since the middle of the last century, we’re intimately acquainted with them. Allow us to stage your property to meet the needs of the most likely buyer. You’ll be glad you did.
Image courtesy of Adam Robinson Landscape Design